News & Opinion | November 4, 2018 5:00 am

Why Do Stars Like Jennifer Lawrence Give Their Companies Weird Names?

The Oscar-winner launched a production company called Excellent Cadaver.

Jennifer Lawrence
Jennifer Lawrence accepts award onstage at The Hollywood Reporter's 2017 Women In Entertainment Breakfast at Milk Studios on December 6, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images)
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Jennifer Lawrence’s production company has just signed a first-look development deal. But what seemed to make more heads turn was the name of the company: Excellent Cadaver. And as weird as it is, Lawrence is not the first celebrity to choose a name that’s a bit bizarre, writes The Guardian. 

Johnny Depp’s company is called Infinitum Nihil. It has worked on The Rum Diary, The Lone Ranger and Mortdecai. Sandra Bullock meanwhile named hers Fortis Films (it has worked on All About Steve, Miss Congeniality 2 and The Blind Side). Fortis is such a generic name that there is also a Fortis optician, healthcare company, mixed merchant buying group and building development company.

Then there’s Ice Cube, who named is company Cube Vision, which has worked on Straight Outta Compton, Barbershop and Janky Promoters. The Guardian writes that Cube Vision sounds like something Ice Cube came up with when he was eight. Tim Allen named his company Boxing Cat Films and Vin Diesel named his One Race Films. Want more examples? Zac Efron named his company Ninjas Runnin’ Wild and Andrea Riseborough’s is called Mother Sucker.