Here’s Your Ticket to Weekending Greatness in Dallas

BOOK by Cadillac: The on-request monthly vehicle subscription

By The Editors
February 15, 2018 9:00 am

Chances are your weekend agenda calls for a bit of the same, followed by some been there, done that.

Want less achingly predictable plans?

Start with the perfect vehicle to whisk you away. You won’t find it with a ridesharing app or that one measly car you keep in the garage.

You will find it with BOOK by Cadillac*, a first-of-its-kind monthly vehicle subscription.

That’s right, monthly subscription. Once you sign up, a simple mobile app will give you access to a curated fleet of premium Cadillac vehicles on-demand. Pick the ride that’ll fit your needs and a white-glove concierge delivers it to your doorstep.

Only remaining unknown: Where will you take each of these estimable autos? We’ve got your itinerary below.

The High Performance ATS-V or CTS-V: You’ll need some open road, so head to the Marfa Myths music festival, shack up in a yurt at El Cosmico and dine at the Capri.

The CT6 Sedan: When the weather’s right, beeline to New Braunfels for the best river tubing, eats at the picturesque Gristmill Restaurant and an out-like-a-rock night at the Faust Hotel.

The XT5 Crossover: For those serious about rest and relaxation, there’s Rancho Loma. The minimalist haven features Friday and Saturday night dinners and its own winery.

The Escalade SUV: For maximalist lodging, there’s Rough Creek Lodge. Upscale rustic dining plus sporting clays, and dino-track hikes at nearby Dinosaur Valley State Park.

Oh, and did we mention BOOK by Cadillac is only available in select cities? That means you’ve got first dibs.


*Must be 18 years of age or older with a valid US-issued driver’s license and customer must apply and be approved. See Limit 18 vehicle orders per year.

The InsideHook Newsletter.

News, advice and insights for the most interesting person in the room.