Style | June 1, 2022 11:24 am

Looking for an Affordable Watch? Start With This Surf-Inspired Collection.

The Hawaiian Lifeguard Association's collection handsomely blends substance and style — and is now 20% off

Shop the Hawaiian Lifeguard Association's ocean-ready collection
Shop the Hawaiian Lifeguard Association's ocean-ready collection
Hawaiian Lifeguard Association

Please note: If you buy through the links in this article, InsideHook may earn a small share of the profits.

It would be fair to assume that the most interesting watches are the ones most of us can’t afford. We’re talking about the Rolexes, the Vacherons and the Cartiers of the world that feature complex in-house movements and materials so rare that a singule timepiece can easily cost more than your car. But we also admire the watches that can start a conversation or accent a look for less, especially if they’re designed to stand up to the rigors of daily wear. Take, for instance, the refined collection arranged by the Hawaiian Lifeguard Association (HLA).

Created to serve the needs of lifeguards on duty, HLA watches can withstand the powerful forces of the ocean, but also serve as everyday knock-around timepieces that’ll work for everything from the morning walk to coffee or the midday meeting. Made with 316L stainless steel cases and bezels, 120-click unidirectional ratcheting bezels for diving, screw-in case backs and a crown to ensure 200 meters of water resistance, think of these as do-it-all watches that look good and perform even better. Finished with Japanese quartz movements, scratch-resistant K1 glass crystals and a vented NBR rubber strap, each one contains premium materials but costs only $250. And right now, you can snag one for even less.

Use our code Insidehook for 20% off your purchase on any one of HLA’s ocean-ready watches. Or peruse below, where you’ll find a handful of watches we admire, courtesy of the Hawaiian Lifeguard Association.

Hawaiian Lifeguard Association HLA5418
HLA5418
Hawaiian Lifeguard Association

HLA5418

Black goes with damn near everything, and that’s as good an excuse as any to accent your favorite ‘fits with the HLA5418. The red dial adds a pop of forceful color that’s sure to stand out.

Hawaiian Lifeguard Association HLA5408
HLA5408
Hawaiian Lifeguard Association

HLA5408

Stand out from the crowd with the brilliant yellow face and strap of the HLA5408. Its brushed steel case adds a note of maturity to an otherwise entertaining design.

Hawaiian Lifeguard Association HLA5410
HLA5410
Hawaiian Lifeguard Association

HLA5410

Complete with illuminated hands and dial numbers, the HLA5410 features a combination of brilliant reds and subdued blacks that look just as good in the boardroom as they do on the beach.

Hawaiian Lifeguard Association HLA5411
HLA5411
Hawaiian Lifeguard Association

Hawaiian Lifeguard Association HLA5411

Sure, the classic white dial of the HLA5411 is brighter than the sun, but it’s also a departure from the current trend of dark, moody dials we’re seeing at major shows. It’s also easier to read in the surf.