Todd Snyder x J. Press Reimagines Classic Prep With “Retake Ivy” Capsule
Highlights include sack suits, topcoats and the iconic Shaggy Dog sweater
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Downtown menswear, meet preppy menswear. In an elite tri-state area collaboration, king of New York Todd Snyder and New Haven heritage heroes J.Press are teaming up for a massive 48-item capsule featuring everything from the iconic Shaggy Dog sweater (re-imagined, of course) to winter weather accessories. The collection, dubbed “Retake Ivy,” sticks to classic stapes of the style — rugby shirts, chinos, pastel hues and loads of knits — made famous by prep-heads ranging from Ryan O’Neill to JFK to Cary Grant. The collection comes hot on the heels of Todd Snyder x L.L. Bean, simultaneously proving that New England-inspired dressing has entered a modern renaissance, and that Todd sure does know how to pick ’em.
Although the two brands may seem similar to the untrained eye, the “Todd Synder effect” shines through clear as day with contemporary updates and new plays on classic textures, hues and cuts. “We were excited to partner with [J. Press] and take some of their classics and give them a little attitude,” said Snyder. “We also have taken some of our more modern pieces like our chore coat then J. Press-ified them by designing them in Harris Tweed.”
Indeed, this attitude and J. Press-ifying appears in a variety of offerings: bold fabrics adorn the Sack Suit, the classic Shaggy Dog Sweater gets drenched in pastels, the Reconstructed Oxford Shirt meets patchwork, and the whole collection is sporadically bespeckled with Chenille patches and J.Press’ bulldog mascot iconography.
Combining traditional ivy sensibilities with a bold, fresh take on menswear, Todd Snyder x J. Press both honors the past and looks forward to the future of prep-inspired dressing. The collection launches today, November 19, and it will be available exclusively at toddsnyder.com and Todd Snyder’s Madison Park flagship location.
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