Maude Makes Sex Essentials for People Who Get Excited by Good Design
So, you’d like to stock your place with a full complement of sexual supplies — condoms, lubricant, wipes and the like — but your preferred design aesthetic is more Aesop than gas station convenience shop?
Maude has you covered.
At least, the female co-founded brand will have you covered (pardon the pun because it is legit terrible) by the end of the year, when the New York-based startup expects to begin shipping its goods — which will arrive in “chic, minimalistic packaging” courtesy of Standards Manual co-founder Hamish Smyth.
Their focus, co-founder Eva Goicochea told J. Walter Thompson Intelligence, is more sexual wellness and health than last-minute protection against … everything. Apparently over-the-top design aesthetics are the province of the sexually unenlightened. Now that’s a consumer poll we’d like to see: Does sexual fluency rise in parallel to a fondness for Helvetica and chic, minimalistic packaging?