Salt of the Earth
Men: you should learn how to cook.
If you already know how to cook, learn to cook better.
It’s delicious to you. It’s attractive to others.
Hence: Salted, video cooking tutorials from the country’s finest chefs, launching today.
Salted is basically TED Talks for foodies.
Here, the brilliant minds are chefs. James Beard-nominated and Michelin-starred chefs.
Like Roy Choi (Kogi Truck), Neal Fraser (BLD, Top Chef Masters) and Daniel Holzman (The Meatball Shop).
Not a frosty-tipped Guy Fieri in sight.
Which isn’t to say you couldn’t learn how to make the perfect cheeseburger patty.
At launch, there are 200 individual tutorials and 50 chefs at your disposal. Each month, the site will add more.
Piecemeal, you’re welcome to search by skill (e.g., how to break down an octopus), recipe or cuisine preference.
But go for the classes, which are broken up into individual, 30-60 minute lessons. The basics of cooking boot camp will take you a week.
Or deep dive: L.A. food truck guru Dave Dahni leads a 13-hour “Grilled Cheese Master Class.”
The cram sessions are awesome.