Hair Apparent

By The Editors
May 8, 2014 9:00 am

Procrastinators of New York, feel free to breathe a proverbial sigh of relief — when it comes to the last-minute Ma’s Day gift, we’ve got you covered.

You’re about to be saved by VIVE, a just-launched NYC primping outfit that delivers the of-the-moment service every woman — be she wife, mother or in-law — is looking for:

The Blowout.


For those not versed in the follicular whims of the fairer sex, a blowout is a fancy way for a lady to get her hair dried and styled.

And until now, said lady had to visit a salon to get one.

Now VIVE will deliver one to wherever she wants. And you will be a hero.

VIVE makes it idiot-proof: just sign up for a profile on the site and enter the time and place the lady (or ladies) in your life want to get styled out. Home, office, wherever. Still up in the air? You can email VIVE’s customer concierge directly to get set up with a gift card.

While you’re at it, book a cut or hot shave for yourself — VIVE takes care of the fellas as well, no trip to the barber required.

Happy Mother’s Day, guy.

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