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There was a time when my mom would drag my begrudging 12-year old self into Free People, and I would pout outside the change rooms waiting for her to hurry up. Eagerly wanting to leave so that we could immediately sprint to what I believed to be the much cooler Urban Outfitters. Now, in my mid-twenties, I spend 80% of my free time drooling over the latest drops from Free People. How hypocritical.
If you’re uninformed, the trifecta of indie-urban-grunge brands, Urban Outfitters, Free People and Anthropologie, all owned by the URBN group, have long been differentiated by their target customers. Urban Outfitters was for the cool highschoolers and Anthropologie was for the kitschy (financially stable) adult — Free People fell somewhere in the middle and could be best described as a staple brand for 2014 Coachella attendees. Think jewels, millennial wide-brimmed hats and fringe. Now, the brand has successfully infiltrated the cool-girl market across all age ranges.
Between pretty natural influencer marketing to strategic drops like this one in collaboration with the Hulu show Tell Me Lies, the brand has had an impressive resurgence over the past few years, breaking free of that dated music festival vibe. Given our obsession with it here, and its evident popularity amongst loads of women of varying ages, it’s time for you, the men, to start pulling the trigger on your girls wishlist shopping cart — because trust us, she wants something from Free People. Plus, right now Free People is having a worthy promotion where when you spend $150, you get a $100 credit to buy that extra thing you were eyeing. As we always say — the more (Free People) the merrier. Below are the best things you can get her this holiday season.
Tops & Sweaters
Free People Classic Striped Oversized Crewneck
The brand is well-known for their oversized cozy tops that are oh-so-soft. This is a great place to start, plus it comes in loads of colorways.
Free People Big Love Rib Off The Shoulder Long Sleeve
This top is from the Tell Me Lies collaboration so if she is a lover of the show — she’ll appreciate this.
Free People Forevermore Long-Sleeve Top
A quality versatile blouse is a necessity and this one is perfect. It’s got a comfortable fit, and comes in a variety of colors.
Bottoms
Free People We The Free Palmer Cuffed Jeans
If you want to lean away from baggy barrel styles, straight jeans are your next best bet.
Outerwear
Free People Movement Pippa Packable Puffer Jacket
This is a tried and true puffer. It’s thin enough to allow for layering and is perfect for throwing on for most chilly days.
Free People Chloe Jacket
Quilted jackets are on the rise in popularity and Free People has loads of them. This Chloe jacket, again, comes in many different color and pattern options and will be perfect for fall and winter.
Free People Hailey Tweed Duster
Everyone needs a good quality double-breasted tweed jacket right? Yes. So buy her this one.
Shoes
Free People Blaze Pull-On Boots
Similar to the Frye Campus 14L boot, this Blaze Boot from Free People is a little bit more budget friendly — and still pretty great quality.
Free People Lilly Buckle Slingback Flats
Fancy buckle flats are needed on more occasions than you might think. They’re a practical way to dress up most outfits and these happen to come in many adorned colors.
Free People Crystal Gemini Ballet Flats
Dainty mary janes and ballet flats have circled back into the trend cycle and honestly, we’re here for it. These Gemini Ballet Flats are a simple classic version of the circulating style.
Accessories
Free People Forest And Friends Nordic Socks
Socks used to be the worst possible gift…but not anymore. These Nordic Socks are cozy and perfect for any winter getaway.
Free People We The Free Ledger Leather Bag
Again, another staple you can gift her — a reliable leather bag that’s not overbearing but will get her to stop using the canvas tote.
Meet your guide
Hanna Agro
Hanna Agro is an Assistant Editor at InsideHook. She writes commerce reviews and roundups and helps run the social media accounts. You can find her running around the city filming and editing content or in the office typing away. She lives in Manhattan and loves trying new restaurants, strolling through Riverside Park and sitting down with a good book. She…
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We've put in the work researching, reviewing and rounding up all the shirts, jackets, shoes and accessories you'll need this season, whether it's for yourself or for gifting purposes. Sign up here for weekly style inspo direct to your inbox.
