Bell & Ross’s New Watch Wants to Make One Thing Perfectly Clear

‘What watch?’ – Your father-in-law, probably

November 7, 2017 9:00 am

The original BR-X1 Tourbillon Sapphire from Bell & Ross is the epitome of polarizing watchmaking.

To some, the clear sapphire aesthetic is an integral piece to the serious horologist’s collection. To others, it recalls the cheap plastic of a watch you’d win in a crane game. To the rest of us, the half-a-million dollar price tag means our opinions are thoroughly inconsequential.

And in the end, it didn’t matter which side you landed on: all five watches sold.

Now, Bell & Ross is back with the next generation: the BR-X1 Skeleton Tourbillon Sapphire.

In layman’s terms, the 45mm square case is made from five transparent sapphire blocks that contain a movement visible from any and all angles. That includes a flying tourbillon complication at 6 o’clock, with the main dial and its hands downsized and perched just above, at 12 o’clock.

Bell & Ross Skeleton (3 images)

This attention to fashion over function is a departure for a company that has built its reputation on pilot and diver timepieces. But there are a few utilitarian touches, such as the translucent rubber strap and Superluminova indices.

Bell & Ross decided to up the ante and release a whole eight watches this time, coming in at a whopping (though comparatively cheaper, compared to their predecessors) $385K each. You can enter your email on their website to be notified when the watch becomes available.

The InsideHook Newsletter.

News, advice and insights for the most interesting person in the room.