Proof’s 72-Hour Merino T-Shirt, The GOAT of Travel Tees, Is on Sale

Save 30% on one of Huckberry's best-selling styles

January 31, 2024 11:59 am EST
a model in a Proof Merino Tee
Proof's Merino Tee can do literally anything.
Huckberry

Nota bene: All products in this article are independently selected and vetted by InsideHook editors. If you buy something, we may earn an affiliate commission.

There’s a common misconception that all T-shirts are basically the same. After all, even a Carmy-coded, Japanese-spun Whitesville tee ultimately does the same thing as one from a Hanes 6-pack, give or take some bicep huggage and a slightly improved fit. Right?

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Wrong. There’s a whole cannon of contenders that are pushing the limits of what a T-shirt can be, chief among them Proof. Part of outdoor retail GOAT Huckberry’s impressive coalition of in-house labels, the brand focuses on delivering premium, functionally inspired gear with smart fabrics.

It all starts with Proof’s best-seller, the 72-Hour Merino T-Shirt. Named for the fact that you can ostensibly wear the shirt for 72 hours straight, the tee is made from the silky blend of 16.5-micron New Zealand-sourced Merino and nylon. All of the properties that have made Merino so coveted in recent years — anti-stink properties and temperature regulation are the highlights here — are on full display in the top, making it an ideal choice for lightweight packing and sweaty excursions.

If you’re interested in trying out a whole new t-shirt experience (or stocking up on your favorite tee), today is your lucky day: Huckberry is offering an exclusive discount on Proof’s exceptional tee. Code MERINO30 your ticket to 30% off the admittedly expensive item, and the discount extends to all 17 colors of the shirt. Grab one below, or, better yet, grab a few. They’re well worth the (now discounted) expenses, we promise.

Meet your guide

Paolo Sandoval

Paolo Sandoval

Paolo Sandoval is Style Editor at InsideHook, having previously contributed to Valet Mag. An expert when it comes to vintage denim, soccer kits and tailoring, Paolo reports on style, grooming, wellness, menswear trends, celebrity, media and other pursuits tangential to looking and feeling like a million bucks, and is the voice behind the InsideHook fashion newsletter, The Stitch. You can reach him at psandoval@insidehook.com.
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