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In one of the better pieces of marketing we’ve seen this year, New Balance recently posted a picture of its most iconic sneaker, the chunky 990, tagged with the caption: “Worn by supermodels in London and dads in Ohio.”
It’s true. The 990s, along with dozens of other New Balance models, have a unique ability to attract very disparate demographics, satisfying style lords and senior citizens alike. Anyone can rock them, for any reason, and since New Balance has buttressed their truly athletic options with a supply of foam-based running shoes, there are more options to choose from than ever.
That should make for some easy (or difficult, depending on how you look at it) shopping this week at Nordstrom Rack, which is currently hosting a New Balance flash sale. There are kicks discounted over $60, and some as lows as $39, with good sizing throughout.
Find five of our favorites from the sale below.
![](https://www.insidehook.com/wp-content/uploads/2019/07/1-27.jpg?resize=1024%2C640)
Fresh Foam Beacon Running Shoes
![](https://www.insidehook.com/wp-content/uploads/2019/07/2-21.jpg?resize=1024%2C640)
ML1978 Sneaker
![](https://www.insidehook.com/wp-content/uploads/2019/07/3-16.jpg?resize=1024%2C640)
X-90 Sneaker
![](https://www.insidehook.com/wp-content/uploads/2019/07/4-16.jpg?resize=1024%2C640)
Arishi Fresh Foam Sneaker
![](https://www.insidehook.com/wp-content/uploads/2019/07/5-11.jpg?resize=1024%2C640)
999 Running Shoe
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