Ever since Lane Johnson and Chris Long donned dog masks to celebrate the Eagles’ underdog status after beating the Atlanta Falcons in the divisional round, CreepyParty’s masks have swept through Philadelphia. The unlikely best-sellers are a 30-person Halloween mask company out of Guangdong province in China. While CreepyParty, which sells its product on Amazon, normally sells 10 German Shepherd masks per day, that number has skyrocketed into the several hundreds during the Eagles playoff run. “I think we are underdogs too,” Jason Lee said of the small company he founded and still runs. As the Eagles head into the Super Bowl as underdogs for the third straight week, CreepyParty is busy making thousands of dog masks.
The InsideHook Newsletter.
News, advice and insights for the most interesting person in the room.