“The Warby Parker of raw denim.”
That was LA’s DSTLD Denim back when they first launched back in 2014: transparent, well-made and above all, affordable.
Today, those values remain the same — but they’re applying them to a whole lot more than denim. Their unembellished collection of menswear staples is built around a fundamental color palette of black, white, grey and denim.
And their new permanent Soho shop is a testament to just that.
It’s a small footprint, but there to make a big impact. The locale is minimalist in design, with a full-size range of most of their wares, and new launches coming in weekly. To boot, all orders placed in store receive free shipping, so you can roam the crowded Soho streets knowing that your goods will be at your door shortly.
And given they’ve become de facto experts on casual American menswear, we asked founders Corey Epstein and Mark Lynn to give us their take on the perfect summer casual getup.
Here it is, in five easy pieces.
DSTLD Linen Bomber Jacket
“An essential outerwear piece for the warmer months. Linen is super breathable and light, so it’s a great layering piece all year round. A slick aesthetic in a very laid back and comfortable fabric.”
DSTLD Crew Neck Tee in Black
“No thought needed getting dressed in the morning when you have a few soft cotton and well-cut black crew tees. Wear often, wash often and they’ll become a favorite.”
DSTLD Men’s Skinny-Slim Jeans in Black Worn
“Less formal than our Jet Black, but this number retains the right intensity of vintage black and broken in softness to work for a variety of needs and occasions. Flatteringly slim with a tapered leg, but not too skinny.”
DSTLD Leather And Canvas Backpack in Black
“A great utilitarian piece designed to be used daily. Aesthetically pleasing in black-on-black leather and cotton canvas for a non-sporty look. Plus: lots of inside pockets and pouches that are useful for the daily work haul or travel.”
Common Projects Sneakers
“Less is more. Quality over excess design results in a shoe that can function in the boardroom or design room. A shoe designed for years of wear that easily circumnavigates fashion trends.”