Alternative Apparel
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Alternative Apparel has (finally) arrived from Cali

  • 25 April 2014

Public Enemy brings the noise.

Method Man brings the pain.

California ... brings the comfy.

So say what’s up to the dudmongers at Alternative Apparel and their first ever East Coast outpost in SoHo. You should go.

Here’s why: AA offers Cali swagger that’s perfect for the virescent months we’re (thankfully) moving into. The sort of tailored slouch that separates the relaxed from the sloppy.

Also: versatile. Think basics that are punched up just enough to work alone, but still great for mixing and matching. The four you should be sure to pick up:

California. Keeps it rockin'.

The Specifics

Alternative Apparel

281 Lafayette
b/t Houston and Prince

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