Porsche built their legacy (and many fledgling car collections) on their 911. But the marque is building its future on the Macan crossover, which outsold the sports car in 2018 by 51K units.
Purists will be heartened to know that the future isn’t simply larger vehicles, either. Today, Porsche announced the next generation of the Macan will be 100% electric, with a release eyed around the beginning of 2020. But there is an even more audacious goal buried in the press release:
“By 2022 we will be investing more than six billion euros in electric mobility, and by 2025 50% of all new Porsche vehicles could have an electric drive system,” says Oliver Blume, Chairman of the Board of Management of Porsche AG.
Holy smokes. In less than six years, there’s a good chance half the newborn baby Porsches sitting in your local dealership will be EVs. And unlike certain companies, we’re talking 6.8 billion dollars of planned investment and a detailed timeline — which makes us believe this is more than exhaust smoke and mirrors.
Does this mean half of all their models, from the 911s to the station wagon will be electric? No. The 50-percent designation is for all sales. But with the two other confirmed EVs being the Taycan — the first all-electric Porsche sports car coming this year — and its Taycan Cross Turismo brethren, the 911’s stiffest competition may come from within the marque’s own offerings.
All right, who put their money on Porsche to kickstart the EV revolution? Time to collect.
Photo courtesy of Porsche AG