Once upon time, J.Crew was a trend-setting American cult brand.
These days, J.Crew, like many retail chains, is struggling. So much so that you’re more likely to read a headline about the label’s fall from grace than anything positive and/or redemptive.
What’s a brand to do to change the winds of public favor? Dig into the archives and release a collection that reminds us why we loved them in the first place.
This week J.Crew launched the Heritage Collection, bringing back iconic pieces that decked out its 1980s mail-order catalogues and cemented its name in America’s sartorial lexicon. The collection includes classics like the barn jacket, rollneck sweaters and a revamp of J.Crew’s iconic 1984 Rugby Shirt in collaboration with Rowing Blazers.
Below, our top picks from the collection.
1988 Cotton Rollneck Sweater
A relaxed rollneck sweater done up in heavyweight cotton. $75
1984 Rugby Shirt
A limited-edition batch of the brand’s iconic colorblock rugby shirt with Rowing Blazers. $98
1989 Side-Zip Cotton Anorak
Our favorite piece in the collection, a pure throwback and perfect for spring layering. $148
1984 Barn Jacket
Another J.Crew classic available in three stylish colorways. $178
Long-Sleeved Deck Shirt
One thing J.Crew taught us: stripes are cool. Here’s a classic Breton-inspired number. $49.50