Used to be tailored shoes were the express domain of cane-twirling bon vivants and guys on a first-name basis with their podiatrist.
But thanks to 3D printing, Adidas wants to bring bespoke kicks to the masses.
The footwear giant unveiled prototypes this week for a new sneaker: running shoes featuring a fully breathable woven upper and 3D-printed midsole that can be a made-to-measure using a carbon copy of an athlete’s footprint. Innovative, yes, but just a primer for the more grandiose vision Adidas has for Futurecraft 3D, a program that will invite athletes to come into any store, run on a treadmill and instantly get a fully custom 3D-printed shoe on-site.
The announcement comes soon after Nike COO Erik Sprunk discussed the possibility of one day printing sneakers in the privacy of your own home.
Check out the video below, and head on over to Adidas to stay updated.