New App Sharktivity Is Basically Waze for Shark Sightings

Download this before your next beach vacation, people

(Photo: iStock / Getty Images Plus)

Discovery Channel’s Shark Week begins July 28th. But the real-life sharks are already out in force all over America (side note: that’s actually a good thing), which means anyone heading to the beach should exercise some vigilance.

Easiest way to do that? Sharktivity.

The free app, a collaboration between the conservation tech brand and the Atlantic White Shark Conservancy, provides information on White Shark sightings, detections and movements. You can use the app to submit your own sighting, as well as receive beach alerts on confirmed shark appearances, particularly around Cape Cod … which is, yes, the area where Jaws took place.

Sharktivity produces an array of like-minded conservation apps, including Whale Alert, Manatee Alert, SharkNet and more, which all employ a Waze-like crowdsourcing model. “The current methods for recording and publishing conservation data are antiquated, proprietary and expensive,” explains the Conserve.IO team in their mission statement. “We are deploying a mix of mobile, web and crowdsourcing technology to simplify and scale the collection of conservation data and to make that data more actionable. By doing so, we will better understand changes to our environment, enact better policy, and facilitate consensus action on that policy, leading to more sustained and prosperous existence for all of us.”

In other words, don’t be scared of sharks. When you see one, recognize its role in our eco-system, record the sighting on the app and, for God’s sake, don’t try to take a selfie.

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