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Welcome to Kind of a Big Deal, a daily roundup of great sales on the brands and items you love (tech, shoes, style, travel, etc.), as well as great new products. Please note: Deals are subject to change at the whim of the merchants mentioned.
Pacifico
Pacifico originally got off the ground by designing its sunglasses for Yacht Week, and it shows. These frames are gorgeous, and they deserve the chance to deflect every ray of sunshine an afternoon on a boat or beach can throw at you. Pick up a pair now from Huckberry for $30 off. Our favorites are here.
Fitbit Ionic Watch
A GPS smart watch that gives you personalized workouts on your wrist (with step-by-step coaching), 300-song storage and the usual apps and fitness trackers. Currently 20% off. The smaller Fitbit Alta is also on sale, at just $78 (down from $130).
REI Anniversary Sale
Though May 27th, you can get up to 30-50% off select items during REI’s biggest sale of the year. It’s a really good time to get a tent, but pretty much everything (packs, gear, clothing, etc.) is on sale.
Sales of note:
- L.L. Bean: It’s up to 25% off outdoor gear through Wednesday.
- Nordstrom Rack: A sale on dress shoes and Oxfords can get you up to 73% off.
We've put in the work researching, reviewing and rounding up all the shirts, jackets, shoes and accessories you'll need this season, whether it's for yourself or for gifting purposes. Sign up here for weekly style inspo direct to your inbox.
