In further proof that everything Martha Stewart touches turns to a flex, the lifestyle mogul/former inmate is cashing in on her brief early-aughts prison stint in the most Martha Stewart way imaginable: selling replicas of the nativity scene she crafted behind bars.
Like pretty much everything else Martha Stewart does, from dropping a sultry pool selfie to refusing to use mugs because they’re ugly, the fact that the woman who turned homemaking into a multi-million-dollar lifestyle brand spent her time in jail crafting DIY holiday decor is somehow as delightfully surprising as it is completely in character.
Advertising the replicas on TikTok, Stewart joked that, unlike your Grandma’s nativity, these ceramic replicas of the birth of Christ come with “a little street cred,” on account of having been born behind bars.
“These are exact replicas of the nativity scene I made in pottery class when I was away at ‘camp,’” said Stewart, revealing that the original still has her inmate number written on it.
The fourteen-piece set, which is currently for sale online at Martha.com for $149, includes three camels, two shepherds, two oxen, three wise men, an inn keeper, Jesus, Mary and Joseph. The figurines are all identical to the ones Stewart glazed and painted herself while spending Christmas 2004 in jail at West Virginia’s Alderson Federal Prison Camp.
Once again, Martha Stewart, the only woman who can take Christmas in jail and turn it into a wholesome holiday product, has proven she is the real lord and savior we should be celebrating this holiday season. Personally, I can think of no better way to honor the birth of Christ than by displaying a jail-made nativity scene, the very same one Stewart has used since her first post-prison holiday in 2005.
Wishing Martha Stewart and Martha Stewart only a very merry Christmas, and may 2022 bring us all a full line of Martha Stewart’s prison-made home goods.
Thanks for reading InsideHook. Sign up for our daily newsletter and be in the know.