What’s the Next Instant Pot? This Air Purifier From the Makers of the Instant Pot.

Does this multi-faceted air filter really "remove 99.9% of the virus that causes Covid-19," as the company claims?

June 3, 2021 11:15 am
The Instant Air Purifier from Instant Brands
The display on the The Instant Air Purifier from Instant Brands
Instant Brands

Once we realized Covid-19 was all about the air we breathe, air purifiers became all the rage.

Strangely, the most interesting one is just debuting now and it’s from the makers of Instant Pot.

The Instant Air Purifier utilizes a 3-in-1 filtration system (a HEPA-13 filter, a carbon filter layer to help reduce unpleasant odors and an antimicrobial coating to prevent bacterial growth on the filter and filter degradation) along with plasma ion technology to “remove 99.9% of the virus that causes Covid-19” along with 99.97% of pollen, smoke, dust, dander and other allergens.

The latter stat is a good enough reason to buy one for your home. As for the Covid part? The company’s claims were “based on testing of SARS-CoV-2 conducted in laboratory conditions, using a 13 cubic foot chamber to protect scientists from exposure” and (in small print) “not proven to prevent COVID-19” and “actual results of treated air may vary.”

The Instant Air Purifier from Instant Brands
The Instant Air Purifier arrives in two sizes and two colors
Instant Brands

The certified claims for the range of the treated air (at 126-388 square feet, depending on the model) are backed up by the independent Association of Household Appliance Manufacturers (AHAM). There are also sensors to turn on/off the fans and display lights on the device. Currently two models are available, with a third one coming soon.

One caveat: Fast Company points out plasma ion technology on its own might not be effective and even increase some toxins in the air. Still, the Instant Air Purifier does claim to have independent certification for its numbers and is using a multi-tiered purification process that does involve the standard HEPA filters (which, yes, you’ll have to replace).

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