Colin Kaepernick Nike Campaign Added $6 Billion to Company’s Market Value

The company's shares have surged 36 percent on the year.

Nike's Controversial Colin Kaepernick Ad Nabs Emmy Award
A billboard featuring former San Francisco 49ers quaterback Colin Kaepernick. (Justin Sullivan/Getty)
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By Rebecca Gibian / September 24, 2018 9:59 am

Far from sacking the company, Nike’s controversial ad campaign featuring Colin Kaepernick has been a huge success, according to a CBS report.

The sneaker giant’s shares rose by 36 percent, making the “company the top performer on the Dow’s index of 30 blue-chip stocks.” According to Maxim, five percent of the increase has come since Nike announced the ex-QB’s involvement.

CBS reports that Nike’s stock continues to hover near an all-time high. This boost eases concerns about linking the brand to Kaepernick, who started kneeling during the national anthem before games in 2016 to protest racial inequality, a move that sparked both similar protests across the NFL and  outrage from fans.

Nike customers who were dissatisfied with the ad when it hit in mid-September took to social media to publicly burn their Nike goods.

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