Music | October 16, 2020 6:00 am

The Biggest Stock Market Listing in South Korea in Three Years? A Boy Band.

All seven members of K-pop group BTS are multimillionaires thanks to the IPO

bts k-pop south korea
Posters of K-pop group BTS in Seoul, South Korea in October.
Jung Yeon-je / AFP via Getty Images

K-pop label Big Hit Entertainment has pulled off South Korea’s biggest stock market listing in three years, thanks largely to the success of their massively popular boy band BTS, all seven members of which have become multimillionaires as a result.

As CNN reports, “The K-pop label is issuing its shares at 135,000 won ($115) each, Big Hit said in a filing on Monday, raising 962.55 billion won ($822 million) and valuing the company at 4.8 trillion won ($4.1 billion). That makes the deal South Korea’s largest stock offering since July 2017, according to data compiled by Dealogic.”

Big Hit CEO Bang Si-hyuk, who owns roughly 43 percent of the company, also became a billionaire thanks to the IPO. Bang gave each member of BTS 68,385 shares back in August, and those holdings are now worth $7.9 million each.

The deal speaks to the massive global appeal of BTS, one of the few K-pop (short for Korean pop) groups to achieve mainstream success in the West. Last year, Big Hit derived 97 percent of its revenue —  about 587.2 billion won (roughly $500 million) — from the boy band. The label’s current contract with BTS runs through 2024.

Back in August, the group released “Dynamite,” its first full English song. It broke YouTube’s record for most views in a 24-hour period, bringing in 101.1 million views during that time. On Monday, it was announced that BTS will release a new album, BE, on Nov. 20.