Playboy has joined a growing list of companies, including Elon Musk’s Tesla and SpaceX, that are ditching Facebook after news broke that the social network handed over the data of some 50 million users to Cambridge Analytica, a political consulting firm that worked on the Trump campaign in 2016, Bloomberg reports.
“There are more than 25 million fans who engage with Playboy via our various Facebook pages and we do not want to be complicit in exposing them to the reported practices,” Playboy said in its statement on Wednesday. “Playboy has always stood for personal freedom and the celebration of sex. Today we take another step in that ongoing fight.”
Facebook also has strict and sometimes unclear and inconsistent policies on what it deems appropriate for its platform, which has hurt Playboy in the past. Chief Creative Officer Cooper Hefner took to Twitter to elaborate on the decision to deactivate the company’s page, writing that the platform is “sexually repressive” and “contracts the values” of Playboy.
We are stepping away from Facebook pic.twitter.com/4yFIdk2eDE
— Cooper Hefner (@cooperhefner) March 28, 2018
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