Em Rata Is Launching a Swimwear Line. Guess Who’s Modeling.

You can’t buy anything yet, but there are plenty of Instagrams

By The Editors
November 14, 2017 9:00 am

Siren/model/nudity enthusiast Emily Ratajkowski has wielded a swimsuit to great effect before (most notably to lure people into the train wreck that was Fyre Festival).

So it comes as no surprise that she’s launching her own swimwear line.

Dubbed Inamorata — meaning a female lover, as well as a play on her name — the brand was announced a few days ago on Instagram (where else?) and confirmed by style outlets. Though at the time of publication, the listed website — http://inamorataswim.com/ — was down.

With 15.5 million followers on her personal Instagram and gossip rags foaming at the mouth to write about every single one of her posts, you’d think the Inamorata team would wait until the website was up and running to announce the endeavor. But if we’ve learned anything about Ratajkowski, it’s that she’s an unstoppable hype machine. As such, to build anticipation for Inamorata, she’s posted plenty of previews to the brand’s Instagram (alongside photos of exotic locales and famous bikini-clad women), which you can peruse below.

A post shared by Inamorataswim (@inamorataswim) on

A post shared by Inamorataswim (@inamorataswim) on

A post shared by Inamorataswim (@inamorataswim) on

A post shared by Inamorataswim (@inamorataswim) on

Will the line actually come to fruition? You’ll see soon enough while scrolling through Instagram.

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