Turns Out VR Is Perfect for Terrifying Drunk Driving PSAs

You're not going to like these beer goggles very much

By The Editors
December 2, 2016 9:00 am

As a rule, drunk-driving PSAs must include A) cheesy acting, B) over-the-top gruesomeness or C) a strange, macabre mix of the two.

We’ve all seen ‘em before. But no one has seen ‘em quite like this, and in short: it’s absolutely terrifying. Because what you’ll witness above is a drunk-driving car crash in virtual reality.

Created by the British liquor company behind Johnnie Walker, Decisions is a full 360-degree virtual-reality experience that intertwines three different storylines: a couple of newfound parents, a group of friends heading to a party and young woman leaving a bar, all driving toward the same fatal ending.

All in, it’s a rather genius use of VR tech. You, as a bystander, can look around, peer at traffic on the road, look back at the passengers in each vehicle and perhaps most importantly, truly feel the impact — mostly emotional — of an incredibly unforgettable car crash.

As Wired reports, the company plans to roll out a full setup complete with a motion chair, and plans to work with police departments and school systems to give teens the immersive experience.

Hey, anything beats Red Asphalt.

The InsideHook Newsletter.

News, advice and insights for the most interesting person in the room.