Watches | October 7, 2021 11:23 am

The Best Timex Collab in Recent Memory, Courtesy of a Portland Knifemaker

The James Brand makes exquisite, purposeful tools. This watch is no different.

The new automatic watch from The James Brand and Timex lying on a table next to a map, pocketknife, keychain and coffee cup
The James Brand teamed up with Timex for what is proving to be a highly coveted limited-edition watch.
Timex x The James Brand

Timex is no stranger to collaborations, partnering on limited-run watch designs with everyone from menswear designer Todd Snyder to gear retailer Huckberry to Pac-Man. Some of them catch our eye, others go by relatively unnoticed, but once in a while they strike gold.

Today they’ve done just that with The James Brand x Timex Expedition North, an automatic watch limited to 500 pieces designed with the Portland knife- and toolmaker we’ve praised plenty of times before. 

As with The James Brand’s own wares, this 41mm timepiece prioritizes a minimalist but meticulous design bolstered by better-than-normal materials. For the case, this one swaps out Timex’s traditional stainless steel for a brushed titanium alloy (6Al-4V), which is lighter but still strong and provides extra corrosion resistance. It features a black NATO strap, which means you can also easily swap in any NATO straps you have lying around. The movement is a Japanese Miyota 8215, and here can be seen through the open caseback; but it’s the face you’ll be focused on, an elegantly laid out design — co-branded but balanced, featuring generous C3 Super-LumiNova for seeing in the dark, a 24-hour dial, a date window that doesn’t make it lopsided, and don’t forget the signature lime green color on the crown.

A close-up of the watch face on the new collab watch from The James Brand and Timex, featuring a 24-hour dial, Super-LumiNova and a titanium case
A 24-hour dial, date window and generous Super-LumiNova, all set in a brushed titanium case.
Timex x The James Brand

This is a watch that first and foremost prioritizes the actual function of a watch, telling the time (and day) accurately even in adverse conditions (something that certainly can’t be said of all Timex collabs). But just because it’s a tool doesn’t mean it can’t also be handsome.

It appears many people feel a similar affinity — this watch has already sold out at Timex and The James Brand, and only Huckberry still has stock left.