The Electric Truck That Wants to Beat Elon Musk at His Own Game
Thor Trucks has a plan to beat Tesla to market
A new electric truck startup company planning to bring an e-semi to market before Elon Musk could be good news for anyone who hasn’t placed a preorder with Tesla.
Allegedly launching a year before Tesla’s electric semi starts delivering in 2019, the ET-One from LA-based Thor Trucks claims to offer up to 30% more power than diesel with 0% of the emissions or need for EPA scrutiny.
Thor Trucks (3 images)
However, in addition to getting to market first, Thor Trucks is hoping it can get a foot in the door and stand out from competitors by converting standard gas-guzzling semis into all-electrics by installing its dynamic powertrain and battery systems into old models, says The Verge.
“A lot of players are coming in the commercial EV industry, because it’s a good time to get into it,” Thor cofounder Giordano Sordoni told the publication. “In comparison to other folks, I think what we’re talking about is all super reasonable. We’re not promising thousands of charging stations and millions of trucks. What we’re offering is scaled-down and realistic.”
Considering “scaled-down” and “realistic” aren’t even in Musk’s vocabulary, we’re interested to see how this all plays out.
This article was featured in the InsideHook newsletter. Sign up now.
Suggested for you