Vehicles | October 27, 2017 9:00 am

Reinvent Your Steering Wheel With Momo’s New Customization Program

Hands at 9 and 3 o'clock, pal

We bang our heads against them. We pound them with our fists.

And they’re the first things we reach for when driving an imaginary car. 

But most of the time, our steering wheels — you know those things that help us avoid driving into oncoming traffic — go largely ignored, overlooked and taken for granted.

No so with Momo. The Milan-based racing gear company just launched a steering wheel customization program that allows drivers to outfit their wheel as they see fit.

From the type of leather on the grip to the color of the stitching to the button for the horn, the MyMOMO program lets you select nearly every detail about your wheel to make it truly bespoke.

Pricing starts at about $560 and goes up from there with delivery time taking up to 12 weeks.