The Comfiest Dress Shoes You’ve Ever Worn Just Landed in NYC

Wolf & Shepherd CEO Justin Schneider shows us around his new digs — and also names his 7 men’s essentials.

The brand's new Manhattan outpost just opened on Madison.
The brand's new Manhattan outpost just opened on Madison.
(Wolf & Sheperd)
By Shari Gab / November 21, 2019 9:37 am

Leather dress shoes as comfortable as sneakers? A myth no longer. 

That’s because LA-based brand Wolf & Shepherd just set up shop in Midtown Manhattan with a collection of handsome shoes that are built to serve a fella well 24/7/365. The new outpost is 1,000 square feet of leather and laces conveniently located at 400 Madison Avenue.

“Opening a physical space in Manhattan is something we’ve wanted to do since starting this company,” Founder/CEO Justin Schneider tells InsideHook. “Getting a chance to extend our message in one of our biggest markets is very exciting. We can’t wait to see where we go next.”

(Wolf & Shepherd)

And New York just might be the perfect market for Wolf & Shepherd: the company specializes in classically styled dress shoes that actually, truly feel like sneakers — a boon in a city where walking is still a primary means of getting around town. This is thanks to a number of construction innovations, from memory-foam cushioning and a leather shank to their special oil-finishing process.

It all adds up to a shoe that’s about a pound lighter than its competitors and much more clever in composition. To boot, they’ll resole the suckers for a mere $75 a pop. And now that the initially online-only, direct-to-consumer brand has started to open physical storefronts, you can go test them out firsthand to feel the difference.

As for what else you should — and shouldn’t — be wearing? We asked Schneider to share his seven men’s essentials, along with the seven items to toss out the window posthaste.

Wolf & Shepherd
(Wolf & Shepherd)

The seven essentials …

1. Well-fitting jeans with a tapered ankle 

2. High quality basics 

3. TSA pre-check

4. Shoes that match your belt

5. Comfortable dress shoes

6. League sports

7. Buying your parents great gifts

Wolf & Shepherd
(Wolf & Shepherd)

The things that no man needs …

1. All-black outfits

2. Fake eyeglasses

3. Shaggy hair

4. Manicured eyebrows

5. Sunglasses on during your bridal party pictures

6. Road Rage 

7. Not taking your work vacation