News & Opinion | September 13, 2017 9:00 am

A $20 Streaming TV Bundle Is on the Way

Hope you don't like sports

Chalk it up to CTE concerns, the Colin Kaepernick controversy or people watching hurricane coverage, but the ratings for the NFL’s first week were the worst the league’s had in a decade.

Or, if you’d like, chalk it up to the reality that some people don’t like football — or sports in general.

As the The Wall Street Journal reports, a soon-to-hit-the-market TV streaming platform is hoping that there are enough of those people to make their new sports-free bundle a viable option. Offering programming from channels owned by Discovery, Viacom, AMC, A+E and others, the skinny streaming bundle, named Philo after the inventor of the first all-electronic TV system Philo Farnsworth, will offer subscriptions for less than $20 per month.

Targeted towards viewers who opt for dramatic lifestyle, children’s and nonfiction programming over sports, Philo should be launching in beta in the next few weeks.

It’s a sharp contrast to what subscription services companies like YouTube and Disney are offering, but Philo could ease a big pain point for people who don’t care about the big game.