New men’s grooming brands launch all the time nowadays, and with more guys putting thought into their moisturizers, shaving creams and grooming tools, it’s only natural that the market is expanding. It can often be tiring and sometimes challenging to weed through the buzz and find effective brands or products that cater to your needs and, overall, which ones are worth your investment. Thus, we aim to simplify and spotlight grooming brands that should be on your radar. We do the leg work because looking better makes you feel better, and every guy should have a grooming routine with products that work for him, tailored for him.
The Best Grooming Brands to Know Right Now
In this edition: two varying but highly effective brands that will help your skin stay fresh this holiday season.These brands might offer a full line of products to stock your medicine cabinet, while others may specialize in one product and excel at it. Some brands may contain their own proprietary ingredients, while others use tried and true formulations. Many put just as much thought into the presentation that will enhance the aesthetics of your medicine cabinet, while others opt for more understated packaging. Some range from the highest end of the market (if we feature it, we can vouch for it) to more accessible options that perform exceptionally well. Some might work for you, some might not, but all are worth checking out.
This edition spotlights Man Labs, a no-fuss skincare line for men that keeps things simple, leans on proven science and provides results that speak for themselves.
The grooming world wasn’t exactly begging for another skincare line with “Lab” in the name, but Man Labs proves it’s more than just another label. With over 75 years of lab experience behind it (and made in the U.S.), the brand delivers a straightforward, science-backed approach that’s effective, intuitive and refreshingly no-nonsense. The kits make for an easy entry point for guys who want a simplified routine, while individual products are strong enough to satisfy seasoned skincare enthusiasts. Man Labs doesn’t chase trends or gimmicks — it lets results speak for themselves with formulas that lean on dermatologist-approved workhorses like niacinamide, ceramides, hyaluronic acid, vitamins C and E, and peptides. The range is split into two tiers: Titan, a perfect starter that’s potent enough for most guys, and Titan Max, which ups the ante with more peptides for anti-aging results. Here, we’ll focus on the classic Titan lineup.
The first thing that struck me was how intuitive the routine felt. Each product — cleanser, serum, moisturizer and eye cream — is clearly numbered 1 through 4, making it foolproof for guys who want a regimen without overthinking the order. They can be mixed and matched with other products, but together they streamline the process (and a big part of the brand’s appeal). The cleanser is unscented, foams well and cuts through oil and grime, while delivering a light
exfoliating and toning effect thanks to peptides for firmness, rice ceramides to reinforce the barrier and oat proteins to soothe. The serum has a silky, watery texture that layers easily, sinks in quickly and feels weightless — an approachable serum for anyone new to concentrated treatments. It’s loaded with niacinamide to brighten and hyaluronic acid to hydrate. The eye gel is the most specialized, with a cooling formula boosted by nourishing oils and botanical extracts to help reduce dark circles and keep the under-eye area hydrated. I don’t reach for it every day, but it’s the perfect rescue after a late night or an early morning.
The standout for me was the moisturizer (though I’ll admit I’m always partial to a great one). It’s basically an Avengers Infinity Ring of proven skincare ingredients: squalane for deep moisture, vitamin C for brightening, vitamin E for protection, panthenol for healing, ceramides to strengthen the barrier and peptides to firm. The cream has a slightly viscous texture that spreads well, absorbs quickly, and after just a few nights, my skin was brighter, smoother and noticeably more hydrated. I also appreciate the smart design details — twist-cap dispensers that are both practical and travel-friendly, paired with handsome packaging that looks sharp on the shelf. No fuss and practical aesthetic wins, too.
If you’re already into the latest buzzy Korean skincare trends, Man Labs might feel a bit straightforward — but that’s exactly the appeal. It’s formulated for anyone who wants a proven, no-nonsense line: whether you’re starting a routine, looking to add new options into your regimen, streamlining into one system, or gifting the dad or brother who’s never even glanced at a serum. I’d recommend starting with the Titan Skincare Set (an ideal entry point): for $100, you get the cleanser, serum and cream. For an anti-aging routine sans the guesswork or gimmicks, Man Labs delivers accessible, science-backed results in spades.
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