Maude Makes Sex Essentials for People Who Get Excited by Good Design

So, you’d like to stock your place with a full complement of sexual supplies — condoms, lubricant, wipes and the like — but your preferred design aesthetic is more Aesop than gas station convenience shop?

Maude has you covered.

At least, the female co-founded brand will have you covered (pardon the pun because it is legit terrible) by the end of the year, when the New York-based startup expects to begin shipping its goods — which will arrive in “chic, minimalistic packaging” courtesy of Standards Manual co-founder Hamish Smyth.

Their focus, co-founder Eva Goicochea told J. Walter Thompson Intelligence, is more sexual wellness and health than last-minute protection against … everything. Apparently over-the-top design aesthetics are the province of the sexually unenlightened. Now that’s a consumer poll we’d like to see: Does sexual fluency rise in parallel to a fondness for Helvetica and chic, minimalistic packaging?

Sign up now and they’ll let you know once the goods start shipping. Until then, just suffer the bad taste and bright colors.

Meet your guide

Diane Rommel

Diane Rommel has written for The Wall Street Journal, Outside, Marie Claire, Cosmopolitan, Travel + Leisure, Wallpaper and Afar, as well as The Cut, Buzzfeed, Huffington Post and McSweeney’s. She once drove from London to Mongolia, via Siberia.