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Welcome to Kind of a Big Deal, a daily roundup of great sales on the brands and items you love (tech, shoes, style, travel, etc.), as well as great new products. Please note: Deals are subject to change at the whim of the merchants mentioned.

Levitating Whiskey Cup
Not sure how comfortable I’d feel grabbing a glass of whiskey floating a few inches above the ground, but it’s certainly a conversation starter (note: the cup is shatterproof and you can put anything in it, not just whiskey). Currently $20 off.

Macy’s
Tack on the code FRIEND to some already existing sales, and you’ve got hundreds of dress shirts at over 50% off.

Sonos One
Not the new model, but the first gen version of this Alexa-enabled smart speaker still sounds fantastic. Right now it’s $150, which is $20 less than we’ve ever seen it. Suggestions: Buy two and a Sonos Beam soundbar, and your home theater set-up will be complete in minutes.
Other sales of note:
- Cole Haan: The Semi-Annual Event means 30% off on an array of trainers, sneakers, moc slips, dress shoes and boots.
- Reebok: It’s currently 30% off regular-priced items with the code MIDSEASON … and up to 60% off sale items (no code needed).
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