Why You Should Invest in a Rolex

In which experts tell you everything else is precious junk

By The Editors
November 25, 2015 9:00 am

Earn more. Save more. Invest better.

Mantra of men with little time and money to spend.

But if you think you should be literally investing in time — i.e., the Swiss kind — you need to think again. Time Money recently offered up an explanation for the murky waters of high-end watch investments, from where aspiring horophiles should start their collections to how they can best position themselves to generate a respectable ROI.

Answer: Rolexes.

Which might sound a self-evident. But the number-one name in luxury tickers has demonstrated time and again that they hold value extremely well in a highly unpredictable market. Paul Altieri, CEO of vintage Rolex dealer Bob’s Watches, tells Time: “In general, the watches that have done the best over time have been the sport watches: The GMT, the Submariner, and the Daytona.”

But the universal reason to go big on a timepiece?

Enjoyment for yourself. Not return on investment.

Time to start saving.

Via Time

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