Deal: The OG Dad-Sneaker Is Currently 40% Off

The New Balance 990v4s, seen on dads and supermodels everywhere, are currently on sale

It's time to capitalize on the appropriation of dads.
It's time to capitalize on the appropriation of dads.

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That iconic comfy, chunky sneaker worn by dads and supermodels all across the globe, sparking a huge “ugly sneaker” trend, is currently 40% off. That sneaker, of course, would be the New Balance 990v4. The shoes, originally worn by suburban dads coaching middle-school football, are now what models like Kendall Jenner have been sporting to grab coffee. And while high-fashion brands like Balenciaga have come out with their own, disgustingly expensive versions of the dad sneaker, there ain’t nothing like the real thing — especially when the OG is $800 cheaper.

Of course, the sneakers aren’t beloved solely for their looks; they’re also crazy comfortable, featuring top-notch cushioning, a removable foam insole, and a breathable fabric lining.

New Balance 990v4 Navy/Silver

Unfortunately, the sizing is limited in colors that aren’t pink (not that we’re knocking pink). So if you’re willing to shell out a few more dollars for the sake of the clout (and comfort), may we recommend browsing the selection of the New Balance 990v5s — the successor to the v4s, but with an even more pillowy feel. 

New Balance 990v5 Grey/Castlerock

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