This SoCal Athleisure Company Makes Breezy, Affordable Basics

Closet, meet Vuori

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Grown men shouldn’t walk around sporting logos all day. The swoosh and the interlocking “UA” are fine for a run or trip to the gym, but look a bit juvenile when worn afterward to BBQs and parent-teacher conferences. 

That’s part of the premise that spawned the brandless, athleisure revolution at the beginning of this decade. It ushered in new sartorial giants, like lululemon and Rhone, with high-quality wares meant for daily, respectable, wherever-whenever use. 

We appreciate lulu and Rhone as much as everbody else. But we’re always on the lookout for worthy (and more affordable!) additions to our athleisure arsenal. And Vuori, a SoCal company with a line of affordable tees, joggers, shorts and hoodies, is the perfect candidate. 

Vuori is based in Encinitas, California, a San Diego County beach hamlet with an average year-round temp of 72 °F. Safe to say the folks behind it know a thing or two about getting outside. The clothing, though, does well in balancing its hometown’s proximity to state parks and coastal hikes with Cali’s “Ah, do whatever the hell you want” MO. 

From a performance standpoint, expect a lightweight polyester and spandex mixture. Each piece is moisture-wicking, quick-drying, and anti-odor, and manages to retain a sense of nonchalance despite all that tech. The tees feature a front pocket, the joggers have a relaxed drawstring, and the hoodie comes in a stylish camo shell. 

Below, we’ve included a few of our top picks.

Tradewind Tee 


Sunday Performance Jogger


Outdoor Trainer Shell

BUY HERE: $112

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