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There’s a reason brands throw end-of-season sales (to get rid of excess inventory) just as there’s a reason you probably don’t shop them often (you don’t need an Arctic-level down parka just as the snow melts). But at Aether, the technical apparel brand obsessed with boundary pushing design, the situation is a bit different.
From now until March 14, Aether is offering huge 50% off discounts on tons of men’s gear (and women’s, too) — and just to be clear, this isn’t up to 50% off, or 50% off (*in the ugliest colors). Everything included in the sale is slashed by half, which is great because their gear is on the higher end. But there’s another reason to shop: all of Aether’s styles are produced in limited runs, so a lot of these jackets, vests, sweaters, pants and other pieces may not be around at all come fall 2021. So if you see something you like, now’s the time to snatch it up.
So what is worth grabbing at a discount? If you’re looking for something to take on the mountain, the Gore-Tex-layered Stealth Snow Jacket will do nicely. If you need a down mid-layer, we like the Ghost Jacket. And for both of those, don’t be afraid of the brighter colors — they’ll help increase your visibility. But if you’d rather skew more towards their city-minded designs, the sculptural Deco Jacket, insulated Omega Vest and workout-ready Advance Pant are all worth a spot in your wardrobe.
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