Even though the Los Angeles Rams were playing in the game on Sunday, the Super Bowl had lower ratings in LA than it did in the U.S. as a whole.
The LA market had a 44.6 overnight rating, a lower number than the 44.9 overnight rating for the country in general, according to Austin Karp of Sports Business Journal. For comparison’s sake, Boston had a 57.4 overnight rating.
And, based on the low number of Rams fans at the Super Bowl, the number has nothing to do with people not watching the game in LA because they have journeyed to Atlanta to support the team.
Sadly, that 44.6 overnight rating was actually the highest in the LA market for a Super Bowl since 1996. So even, though the rating was low, the NFL may actually view it as a step in the right direction.
Los Angeles is the second-biggest market in America with 5.3 million television households.
Overall, the Super Bowl was the lowest-rated title game in a decade and saw viewership drop 5.3 percent from last year.
Despite that drop, CBS still raked in an estimated $382 million in advertising revenue, the third-largest amount in the game’s 53-year history.