Though it is legal in states including California and Massachusetts, a Super Boel ad for medical marijuana got sacked.
The commercial, which was proposed by marijuana investment company Acreage Holdings, did not get the green light from CBS.
The spot, which was focused on a “call to political action” for the legalization of medical marijuana rather than self-promotion, would have given Acreage an opportunity to get their brand and message in front of millions of Americans.
The ad the firm pitched to CBS featured a military veteran with combat injuries and a child with seizures but the network turned it down after seeing a rough outline.
For a 30-second spot during Super Bowl LIII between the New England Patriots and Los Angeles Rams, CBS is seeking between $5.1 and $5.3 million.
“It’s hard to compete with the amount of attention something gets when it airs during the Super Bowl,” Acreage president George Allen told Bloomberg. “We certainly thought there was a chance. You strike when the chance of your strike has the probability of success – this isn’t a doomed mission.”
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