Confirmed: Georgia May Jagger Is Good at Wearing Jeans

Iconic denim brand Fiorucci is back with a bang

By The Editors

 
Confirmed: Georgia May Jagger Is Good at Wearing Jeans
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20 June 2017

Good genes; good jeans.

That seems to be the premise of a new photoshoot for the recently relaunched Fiorucci, an Italian denim brand that debuted in 1967, faded away in the late ‘80s, then came back this year. Their summer campaign — which takes viewers on an “alternative summer vacation” back to an iconic Fiorucci campaign from 1977 — features 25-year-old rock royalty Georgia May Jagger in various states of (un)dress, as shot in Israel by photographer Josh Wilks. The rollout will pave the way for a new Fiorucci store opening in London this September.

See some more (slightly NSFW) images from the campaign below along with a couple of the Fiorucci classics to which they pay homage.

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