Good genes; good jeans.
That seems to be the premise of a new photoshoot for the recently relaunched Fiorucci, an Italian denim brand that debuted in 1967, faded away in the late ‘80s, then came back this year. Their summer campaign — which takes viewers on an “alternative summer vacation” back to an iconic Fiorucci campaign from 1977 — features 25-year-old rock royalty Georgia May Jagger in various states of (un)dress, as shot in Israel by photographer Josh Wilks. The rollout will pave the way for a new Fiorucci store opening in London this September.
See some more (slightly NSFW) images from the campaign below along with a couple of the Fiorucci classics to which they pay homage.