Hate clothes-shopping but still wanna turn heads?
Buy quality. You won’t have to replace it often.
Case in point: four years ago, I bought a pair of denim jeans from Freenote Cloth. And lo and behold, they’ve only gotten better with age.
Freenote just opened their first shop in Highland Park. It’s not big — just a small room hung with all their western-inspired wares — but it’s got everything you need: shirts, jackets and pants made from premium materials sourced from Japanese mills and vintage deadstock.
Everything is built to last, and the classic cuts (not baggy, not skinny) gives their clothes a timeless, one-of-a-kind appearance you won’t find at the mall.
New to the collection? A line of mid-weight flannel shirts perfect for chilly L.A. evenings. We also like the locally knit T-shirts — which are thick enough to last many washes but soft enough for everyday wear — and the new herringbone chinos.
Of course, you don’t want to overlook their two signature materials: chambray shirts and jeans. The former is a deadstock Japanese fabric that’s stiff at first but fades and softens in all the right places. In my experience, it’s a lock to elicit at least one “Where’d ya get that?” per wear.
Then there’s the denim: nothing flashy, but it’s finished locally in low production after crossing the ocean from Japan.
Go try it on. You’ll never need to go back — though you may want to.
Nota bene: Go around lunch and grab a sandwich and a bottle booze from Tinfoil. That’s three birds with one stone.
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