GMC Finally Reschedules the Electric Hummer Reveal

That is, the two Hummer EVs

GMC building the new Hummer EV pickup truck and SUV
GMC just released a new promo for the Hummer EV with some sneak peeks.
Screenshot via GMC on YouTube
By Alex Lauer / July 30, 2020 11:52 am

I know it feels like years ago, but remember the 2020 Super Bowl? The most exciting thing, apart from the fourth quarter upset from Kansas City, was GMC’s announcement that it was bringing the Hummer back … as an all-electric truck.

Viewers didn’t get much information from the (probably) multi-million dollar ad campaign. All we knew at the time was it would be a pickup truck with 1,000 horsepower and 11,500 lb.-ft. of torque, go 0 to 60 mph in three seconds, and be revealed on May 20. No, you didn’t miss the reveal, but ostensibly because of coronavirus-related delays, GMC scrapped those original plans.

This week, the automaker finally set a new release date: sometime this fall. I know, I know, that isn’t very satisfying as it could be anytime between September and December (if we’re going by the calendar). But the announcement came with an even bigger, more consequential piece of information that GMC snuck in at the last second of a new video starring LeBron James:

That’s right, the Hummer EV won’t just be a truck, it’ll be available as an SUV, too. If you have a Google Alert for “Hummer,” you may have heard about this information back in March, but it wasn’t public during the Super Bowl so this is the first time many are hearing we’re getting two electric Hummer models.

The one other scrap GMC offered is that production is slated to begin in fall of 2021 (though that doesn’t necessarily mean vehicles will be available then, though reservations will open up once the vehicle is unveiled this fall). This timeline sets up what will certainly be a heated battle for electric truck and SUV supremacy, with Tesla, Rivian, Ford, Lordstown and others all working on their own EV plans in this space. 

This release has the potential to upend the traditional market as well: will people who are looking at the Jeep Wrangler or new Ford Bronco decide a juiced-up Hummer EV is more their speed? 

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