Ikon Pass Launches Feature That Lets Skiers Compare Travel Prices to All Its Member Resorts
Ikon Pass Travel brings all your big travel considerations — airfare, hotels, etc. — into one easy-to-use interface
Ski season is in full swing and resorts are officially welcoming hordes of Ikon Pass holders around the globe.
For the uninitiated, the full Ikon Pass — which is owned by the Aspen/Snowmass-affiliated Alterra Mountain Company — grants skiers and riders access to 47 destinations and 393,681 skiable acres of terrain. With no blackout dates, pass options include either unlimited access to 15 mountain or a week at 31 different locations. Along with the Vail Resorts’-owned Epic Pass, it’s the best ski pass on the market, and widely considered a must-have for anyone who frequents one or more of the mountains on its roster.
New this winter, though, is Ikon Pass Travel — a travel planning service exclusive to current pass holders that offers “the ability to seamlessly explore options and book all aspects of adventure across Ikon Pass destinations.”
“We are excited to offer Ikon Pass Travel exclusively to pass holders and help them easily customize the best adventure possible to their favorite mountain or a new destination they have not explored yet,” Bob Stinchcomb, Senior Vice President of Sales, Alterra Mountain Company, said in a release. “Ikon Pass Travel can create those aspirational plans and turn, ‘I want to go,’ into, ‘I am going.’”
With Ikon Pass Travel, pass holders are able to browse and compare airfare, hotels and activities across all of the Ikon Pass destinations to create a totally custom travel package — all by way of their Icon Pass account. Once logged in, pass holders are able to either put together a package themselves or connect with an Ikon Pass Travel specialist to see them through the process. The specialists, per the release, are said to have firsthand knowledge of “all 47 Ikon Pass destinations across the Americas, Europe, Japan, Australia, and New Zealand” and “can customize the ideal adventure for any skier or rider based on the pass holder’s criteria.”
The bad news is that Ikon Passes are no longer available to purchase for the ’21/’22 ski season — the company stopped selling them in early December — so if you’re an aspiring pass holder, you’ll have to wait until next year to enjoy the feature.
And if you’re not an aspiring pass holder? It’s worth noting that, even if you only head to the mountain a handful of times each winter, single-day lift tickets at most major mountains generally run somewhere in the vicinity of $150-$200. The full Ikon Pass is $999 for an adult pass and $739 for 13- to 22-year-olds. Plus, now you’ll have access to Ikon Pass Travel. So maybe consider aspiring next season.
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