Facebook Is Rebranding … as FACEBOOK

Facebook the company is trying to distinguish itself from Facebook the social media platform

New Facebook Logo
Facebook's new company logo
By Kayla Kibbe / November 4, 2019 2:00 pm

Facebook launched a new brand on Monday, and it may sound familiar. It’s called Facebook.

Stylized as FACEBOOK, the company announced Monday it is rebranding in order to distinguish the eponymous (and often controversial) social media platform from its parent company, which also owns other apps including Instagram and WhatsApp.

“Today, we’re updating our company branding to be clearer about the products that come from Facebook,” wrote chief marketing officer Antonio Lucio, in a blog post from Facebook’s newsroom Monday. “We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.”

The new, capitalized logo will appear across Facebook-owned properties, while the Facebook social media platform will retain its original branding.

As NBC News noted, the shift in branding comes at a significant time for the company, which is currently facing pressure from politicians and consumer advocates calling for the government to divide the massive company into smaller pieces.

“People should know which companies make the products they use,” wrote Lucio. “This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences.”

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