Booze | September 4, 2020 11:08 am

Fleur de Miraval Is Brad Pitt’s New All-Rosé Champagne House

Pitt is the latest celebrity to put his name on a bottle of rosé, but don't call it another celebrity wine

brad pitt
Brad Pitt has a new rosé Champagne, and it can be yours for around $390.
Amy Sussman/Getty Images

Brad Pitt first ventured into the wine world back in 2012 with Angelina Jolie when the then-couple launched Miraval together, but his latest endeavor seeks to add a little sparkle with the introduction of the new all-rosé wine house, Fleur de Miraval.

Launching October 15, Pitt’s Champagne venture is the latest in a growing catalogue of celebrity-produced rosé, including pink wines attached to the likes of Sarah Jessica Parker, Drew Barrymore, Post Malone, Jon Bon Jovi and other stars. According to the team behind Fleur de Miraval, however, Pitt’s latest addition to the star-studded rosé wine cellar “isn’t a ‘celebrity’ wine,” as the actor told People.

“Champagne conjures up feelings of celebration, quality, prestige, and luxury,” Pitt told the outlet. “But rosé Champagne is still relatively unknown. Backed by our success with Miraval in Provence, I wanted us to try to create the defining brand of rosé Champagne, focusing all our efforts on just this one color.”

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That color comes from Fleur’s 75 percent chardonnay, 25 percent young pinot noir blend. Aged on the lees for three years before bottling, the wine is produced using the saignée technique, a unique rosé-making process particular to Provence, France.

“The result is spectacular and I’m very proud of it,” Pitt told People, adding that Miraval is “a wonderful, exceptional estate that I fell in love with, and that I continue to invest in to make it one of the finest estates in Provence,” not “just a passing trend.”

Fleur de Miraval hits shelves October 15, and will reportedly retail for around $390.