Internet-Famous Women Bringing Heat to the Middle East

These social media-savvy businesswomen are changing what fame means in the region.

Fouz Alfahad on Instagram (@therealfouz)
Fouz Alfahad on Instagram (@therealfouz)

A new profile in Marie Claire highlights the Middle East’s top female social media influencers and entrepreneurs who are have combined a luxurious and envy-inducing lifestyle peppered with relatable self-deprecation, a la Keeping Up With the Kardashians.

“When I was young, I wanted all people to know who I was,” Zain Karazon a 27-year-old influencer known as @zoozkarazon, told Marie Claire. “Now, thanks to social media, I can say one thing and it reaches 1 million followers.

“Everyone knows me—even leaders and kings.”

A post shared by zain karazon (@zoozkarazon) on

Opting for a less traditional route to fame, the outlet points out that these women are not just notable for their hashtags or brands. The region is one “much less comfortable with women showcasing their bodies and speaking their minds.”

“I love a really strong woman who has it all,” Fouz Al Fahad told Marie Claire.

The women aren’t just in it for free swag or followers, either. Alice Abdel Aziz, one of The Sisters  on the Beirut-based reality show, said.

“There are many people who are doing this for free things,” Aziz told Marie Claire. “That’s not our goal. Our goal is to inspire and motivate people, and leave a mark.”

Take a look.

Name: Fouz Al Fahad
Business: Makeup artistry
Followers: 2.4 million

A post shared by Fouz (@therealfouz) on

A post shared by Fouz (@therealfouz) on

Name: Huda Kattan
Business: Cofounder of Huda Beauty in Dubai
Followers: 25.2 million followers

A post shared by Huda Kattan (@hudabeauty) on

A post shared by Huda Kattan (@hudabeauty) on



Name: Sazdel El Kak
Business: Television and radio host in Lebanon
Followers: 342,000

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