Elon Musk Denied “Teslaquila” Trademark by Tequila Regulatory Council

The patent request was filed in October after Musk first made an April Fool's Day joke about it earlier this year.

Elon Musk, CEO and CTO of SpaceX, CEO and product architect of Tesla Motors, and chairman of SolarCity, was denied a tequila patent. (Scott Olson/Getty Images)

In opposing Tesla CEO Elon Musk’s “Teslaquila” trademark, the Consejo Regulador del Tequila called the brand an “unauthorized use of the denomination of origin for Tequila.”

“If it (Tesla) wants to make Teslaquila viable as a Tequila it would have to associate itself with an authorised tequila producer, comply with certain standards and request authorisation from Mexico’s Industrial Property Institute,” the CRT told Reuters.

The CRT hold’s distillers in the Mexican states of Jalisco, Guanajuato, Michoacan, Nayarit and Tamaulipas to a high standard of tequila-making and require them to adhere to strict rules and regulations when it comes to production.

In response, Musk has since tweeted that his company will “fight Big tequila.”

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