If you travel in certain genuflective foodie circles – ever witnessed the rabid scrum of Chowhounders on a burger vs. burger comment thread, or enjoined your own lively debate about the merits of NYC’s various cow-sammies – then you’ve heard:
LA’s renowned Umami Burger has arrived, and it is delicious.
For you men who haven’t, cock an ear: the first ever UB opens in Greenwich today, and it’s dishing out the famed patties with that legendary “fifth taste,” umami.
It’s a truly tasty taste — nuanced, savory, chock full of glutamates — though grousing New Yorkers would be forgiven for suspecting it’s just a marketing gimmick.
The Greenwich Umami stands out, though, with some Big Apple-only exclusives, including a braised beef and gravy-dipped French Dip Burger and a Five-Spice Duck Patty sporting fennel-and-apple compote and Chinese five-spice powder.
Plus: a full bar slinging cocktails like the cognac-and-sweet-tea Bobcat (NYU stand up) or the 21-U Club, an Umami-dusted Bloody Mary with a secret spice blend.
Between those burgers and drinks – at least according to owner Adam Fleischman – Umami will lay soggy patty’d waste to the NYC competition.
“New York has some okay burgers,” he says, “but I’m creating a whole new genre.”
You be the judge.
More Like This
Every Thursday, our resident experts see to it that you’re up to date on the latest from the world of drinks. Trend reports, bottle reviews, cocktail recipes and more. Sign up for THE SPILL now.
