Bespoke Spokes

By The Editors
March 12, 2012 9:00 am

From bespoke suits to handmade dress shoes, nothing fits like custom-made. Applying that concept to sleek street bikes, but without the expected sticker shock: Strada Customs.

A web-only shop that builds made-to-order bikes in a covert Chinatown workshop, Strada guarantees you a one-of-a-kind ride. Their online Bike Builder lets you customize everything in an array of vibrant colors — frame, grips, wheel rims, etc. — offering almost six million combinations.

Stradas are forged of lightweight chromoly, a steel so strong it’s used to make handguns. So in addition to being stylish, they’re tough enough to handle New York’s most rim-rattling potholes.

Strada’s new spring color selection is now available, and bikes take 4-6 weeks to build. Strada accepts a limited number of orders monthly, so get yours now so you can ride once the mercury pushes past 70. Should you run into trouble down the road, rest easy knowing that Strada offers free repairs and tuneups. For life.

Bikes are $450. To get priority treatment, tell them InsideHook sent you in the order form notes.

And put those leftover greenbacks toward a New-York-proof lock.

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